Industry Experts Discuss the Untapped Opportunities in Prepaid

After an exciting panel discussion in the Program Managers Workshop at APEX 2015, titled "Building New Markets, New Business and New Marketing Power in the Prepaid World", Moderator Omri Dahan of Marqeta, Andrew Siden of NexisCard/Prepaid Ventures, and Patrice Peyret of Banking Up joined us to discuss the future of prepaid, prepaid as a vehicle for the affluent, the biggest untapped opportunities in prepaid, as well as the biggest challenges for the industry. See what these industry experts had to say about each below.

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Challenges for Alternative Financial Services

At All Payments Expo in Las Vegas last Spring, a wealth of knowledge was to be had from the panel discussion titled "Strategies for Financial Access for Payments Companies". This panel was comprised of Lyle Elias of IPayments Forum, Elizabeth Bohlen of Pueblo Bank & Trust, Carol Van Cleef of Manatt, Phelps & Phillips, and Donna Embry of Payment Alliance International

Some of the topics discussed were:

• Creation and financing of high quality financial products for the under-served demographic, including consumers and small businesses
• Best practices in bundling of new products (from savings to investing, retiring and lending)
• Evolution of customer segments within the under-banked category and exploring new access channels
• Analysis from the impact investing side
• Lessons learned from international markets

Session Highlights:



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Next Generation Mobile & Digital Innovations in Gifting

At All Payments Expo,  Mark Romanelli of Giftcards.com moderated a panel session consisting of Drew Hyatt of Kofax and Mark Putman of First Data on getting the most of your gift card program.

Taking Your Program to Another Level: Next-Gen Mobile & Digital Innovations in Gifting

This session was designed for gift card professionals who are looking to turbo-charge their programs from the ground up. Ranging from plastic to digital, retailers and experts who have leveraged new platforms tools to create a unique platform that resonated with customers explain the ins and outs of program management. Session highlights include...

• Combine loyalty with gifting
• Leveraging social media to boost gift cards and drive more in-store sales
• Customer data mining: the ROI that can propel your program to greater importance within the organization
• Marketing your program

After this exciting session, the panel joined the APEX team for a Q&A session.


Stay updated on APEX 2016, March 21-23 in New Orleans - Check out the website.

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