Now that everyone has received their holiday gift cards, what are they going to spend them on? According to a study, done by
Archstone Consulting, and detailed here at
Manage Smarter, recipients will spend them on necessities, including groceries and gasoline, and small indulgences such as eating out. Spending on gift cards was expected to fall 5%, or $25 billion, in the 2008 holiday season from last year's holiday season.
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