Thursday, April 16, 2009

MasterCard Readies TV Push for Prepaid

According to Maria Aspan of Bank Technology News,

MasterCard Inc. is preparing to address what many prepaid card executives call the niche's No. 1 problem: consumer awareness.

The Purchase, N.Y., payments network is planning to unveil a consumer advertising campaign this spring, including television commercials, to promote reloadable prepaid cards to a larger audience.

Will this heavy direct to consumer advertising work for MasterCard or has the public already been inundated with offers for payment cards? What will be interesting is to see how the public reacts to payment cards that don't have APR, late fees and potentially negative connotations for the consumer's credit report. We'd like to hear your thoughts on MasterCard's plan.

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1 comment:

Unknown said...

Seems MasterCard has already launched a TV campaign in the UK, for the Freedom Prepaid MasterCard
It's appearing now on You Tube