Wednesday, May 30, 2012

Prepaid Expo on Facebook

Image representing Facebook as depicted in Cru...
Image via CrunchBase
We've launched a new page for Prepaid Expo on Facebook and while we would be thrilled for you to "like" us, we want to encourage you and your colleagues to utilize the page to network throughout the year, share news and post questions, best practices and ideas with our worldwide network of prepaid professionals.

Over 12,000 people have attended Prepaid Expo USA since 2007 to hear industry experts discuss what's next in the growing prepaid marketplace and where it fits in our new economy. Our aim is to continue to bring together professionals from leading retailers, processors, financial institutions, service providers and marketers in the prepaid marketplace at our events every year and in the social space every day of the year.

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Tuesday, May 22, 2012

Prepaid Expo 2012 Winner Video: The Israel Postal Bank Payoneer Card

The winner of the 2012 Prepaid Expo's best "Paybefore" card to use for traveling or remitting payments was the Israel Postal Bank Payoneer Card, developed byYuval Tal in conjunction with the Israel Postal Authority. In the video below, Yuval Tal  shares more about this innovative prepaid product.

The prepaid card can be loaded with money from the Israel post office before traveling. When abroad, the funds can be obtained through a local ATM machine in the foreign currency of that country, eliminating the need for carrying large sums of cash or traveler's checks that can be lost or stolen. The card has also become a reliable and safe way of paying for online purchases, because there is no need to give out private details over the Internet.
For more information about Yuval Tal, click here and to learn more about Prepaid Expo 2013, please visit

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Monday, May 7, 2012

Video: Youth Market Starts as a Stepping Stone for Prepaid Technologies

Mike McCoy, CEO of Bill My Parents had a chance to interview MasterCard's Shekhar Sahgal, at Prepaid Expo USA 2012.

In the video below, they "discuss responsible spending, innovation and new tools provided through the Spend Smart Prepaid card. The new features include parents' mobile controls on how the card is used, instant funds transfers from friends and family, and emergency load. Bill My Parents is currently exploring various technologies in the prepaid space for the teen and youth market."


 * Thanks to Partners in Prepaid for sharing the video with us.

 To learn more about Prepaid Expo 2013 and how to get involved, please visit

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Tuesday, May 1, 2012

Wrapp App Offers Social Gift Cards Platform - Debuts at Gap, Sephora...

Those of you who joined us in London at the 2012 The Gift Card, Gift Voucher and Reloadable Card Summit, will recall Wrapp, a Sweden-based mobile gift card and retail service, backed by Greylock Partners and Atomico, driving innovation in the estimated $100 Billion industry.

The app has launched across the pond and was unveiled at U.S. retailers including, Gap, H&M, Sephora, Brooklyn Industries, The Wall Street Journal, Wayfair, and others, yesterday.

The service, billing itself as the anti-Groupon, offers a way to drive customers and activate higher sales in-stores by allowing users to give and share $5-$15 gift cards to friends (the app utilizes the Facebook social graph), which recipients can redeem in store. Some of the cards are available for free and once posted to a friend's wall, others can also add money to the card. "Participating merchants report that each sale averages four to six times the value of the free gift card they let Wrapp users give to their friends."

"Wrapp launched in Sweden in November, and more recently opened its service in the U.K. and Norway. Since then, it has amassed about 165,000 active users that have gifted more than 1.4 million cards."

The debut is receiving a lot buzz because the service sits on the very intersection of the savvy consumer trend of using smartphones to save money in brick and mortar stores, with the collective discount phenomena of services like Groupon, to help retailers bring in in-store shoppers through the influence of their friends and family and because of the synthesis with Facebook's social graph, it can also be leveraged to target certain social and demographics shopper segments as well as gather insights on the market and campaigns.

It will be interesting to see how Wrapp transforms the Gift Card space and its traction, especially during peak holiday shopping season.

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