Friday, May 6, 2011

Digital Banking 101: Opportunity for Investors, Solution for Consumers

It’s become more than just a cell phone or credit card, it could eventually change the way you receive your tax return, and essentially eliminate paper checks forever. When it comes to prepaid payment systems, many people don’t realize that it’s not just the consumer that benefits, but also the investor. And as these payment systems are growing more and more each year, experts are advising companies to get on board now.

Mercator Advisory Group forecasts that the prepaid debit card market will expand at an astonishing 92% compound annual growth rate until 2012 and will reach $118.5 billion in annual funds loaded”. The cause for such an expansion comes from households that are categorized as being “underbanked”. Many Americans don’t need to have a bank account because they don’t generate enough income, so this population may eventually rely on prepaid debit cards.

The state of Nebraska has even gone as far as using prepaid debit cards for child support payments. discusses “The prepaid cards have been an excellent way to cut state program expenses and streamline government operations while still delivering services to constituents, said State Treasurer Don Stenberg”. This could completely separate these payments from banking. 

You can’t deny that we live in a digital age, whether it’s the way we advertise, listen to music, or read a book, so it was only a matter of time before our banking followed. Prepaid payments are not only an opportunity for investors, but also a solution for consumers.

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Tuesday, May 3, 2011

15th Annual Webby Awards Winners: BANKING/BILL PAYING

The following Banking and Bill Paying companies' websites won or were nominated for a Webby Award because "some are beautiful to look at and interact with. Others are a testament to usability and functionality. And a handful excel across the board. To be selected among the best is an incredible achievement worthy of praise -- and perhaps a little bragging."

Browse through the sites below and reflect on innovation and the web:


Webby Award Winner

Agency/Credited Organization
Lending Club Lending Club
 LendingClub Corporation
People's Voice Winner
Chase Blueprint Demo Chase Blueprint Demo
 JPMorgan Chase
Billeo, Inc Billeo, Inc
Atomic PR
Chase Blueprint Demo Chase Blueprint Demo
JPMorgan Chase
Kashoo Online Accounting Kashoo Online Accounting
Lending Club Lending Club
LendingClub Corporation
US Bank US Bank
US Bank


Webby Award Winner Agency/Credited Organization
Chase Quick Deposit Chase Quick Deposit
 JPMorgan Chase

To view the entire list of Winners and Nominees, visit

Valerie M. Russo is a Senior Social Media Strategist at IIR USA with a technology, anthropology, marketing and publishing business acumen. She is a published poet and also maintains a literary blog. She may be reached at Follow her @Literanista.

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