Wednesday, June 10, 2009

nFinanSe and Walmart Head to Head in Reloadable Prepaid Card Pricing

This article in Convenience Store News highlights how nFinanSe has lowered the price of its reloadable prepaid to $3 from $5.95, to match a change Walmart had previously announced of lowering its reloadable prepaid card to $3 from $8.94.

The goal, according to Jerry R. Welch, chairman and CEO of nFinanSe,is to encourage mass usage. It is estimated that the reloadable prepaid marketplace will double to $14 million by 2014.

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