This article in Convenience Store News highlights how nFinanSe has lowered the price of its reloadable prepaid to $3 from $5.95, to match a change Walmart had previously announced of lowering its reloadable prepaid card to $3 from $8.94.
The goal, according to Jerry R. Welch, chairman and CEO of nFinanSe,is to encourage mass usage. It is estimated that the reloadable prepaid marketplace will double to $14 million by 2014.
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