MobileNews.com reports that Phones International boss Peter Jones (pictured) has waded into the new prepay cashcard market with the launch of the On-X MasterCard, which will be sold to various under-served demographics via his distribution company Data Select.
It expects sales of 40,000 units during the period.
The total UK prepay debit card market, which includes the gifting sector, will be worth £17 billion by 2010, said Data Select. Its principle target demographic is around eight million UK residents with no banking privileges.
Data Select Debuts Prepay Card
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