Friday, March 26, 2010

Lessons from a Master Thief... only at Prepaid Expo Europe

New Keynote Speaker Announcement for Prepaid Expo Europe

Hamish Taylor: A “Master Thief” Provides Insights into How to Ensure Long-Term Growth in the Prepaid Industry
Former CEO of Sainsbury Bank and Eurostar shares how to apply innovative strategies to reap the benefits of a burgeoning sector

Prepaid programs in Europe are at risk of not achieving their true potential. Executives anxious to jump on the Prepaid and gift card bandwagon might not be doing the proper due diligence to ensure that what they’re offering is what their customers actually want. Hamish Taylor has sat at the helm of Sainsbury Bank and Eurostar and led branding at British Airways... and his biggest successes with these legendary brands came as a result of applying revolutionary strategies from outside the given industry. His record of innovation by transferring ideas between sectors has garnered him the dubious title of “master thief”—but it is these very tactics from established industries that need to be applied to the relatively new Prepaid space in order to ensure success.

Prepaid Expo Europe is honoured to have Hamish share his amazing and entertaining anecdotes about turning businesses around by going “beyond the data” and listening to the customer. Hamish will offer specific actions that you can apply to your prepaid program to ensure that your strategy is a growth strategy, ensuring long-term market dominance.

View the Prepaid Expo Europe Homepage

View the most up-to-date Prepaid Expo Europe agenda

Register Before 16 April for € 200 off the standard rate, use code XX2003BLOG1

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