Sunday, July 17, 2011

MasterCard Tackles $840 Billion Global Prepaid Opportunity

Prepaid TV™ Episode Two, Part One Highlights US, International Market Sizing

By Marc Dresner, IIR

The global prepaid opportunity by 2017: $840 billion.

The US opportunity: $440 billion.

Mastering the flux prepaid market equation: Priceless.

In roughly five years, according to market sizing estimates from MasterCard in partnership with the Boston Consulting Group, we may see an explosion in global demand for prepaid products.

In the US, look to corporate payroll and government programs, followed by consumer GRP. Internationally, this trifecta breaks out quite differently.

Part one of Episode Two of Prepaid TV™ features Neil Dugan, SVP, Global Prepaid at MasterCard, who provides a compelling—and potentially surprising—take on emerging prepaid sectors and market potential in the US and internationally.

And be sure to stay tuned for Episode Two, Part Two airing later this month, where Dugan digs a little deeper into MasterCard’s focus on global growth in prepaid.

Thank you for joining us!


Prepaid TV™ is an executive interview series featuring the leading voices in prepaid today, along with a few rising stars that you should know about. Each month, we’ll deliver fresh insights and answers from a variety of perspectives – networks, banks, retailers, programs and providers – on the forward-facing issues that matter most to the prepaid industry.

Prepaid TV™ is produced by Prepaid Expo, the world’s largest gathering of closed- and open-loop prepaid professionals.This series marks yet another step in Prepaid Expo’s commitment to deliver year-round access to key executives and thought leaders, so stay tuned!

For more information, please visit


Marc Dresner is an IIR USA communication lead with a background in trade journalism and marketing. He is the former executive editor of Research Business Report, a confidential newsletter for the marketing research and consumer insights industry. He may be reached at Follow him @mdrezz.

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