Thursday, July 3, 2008

New Alliance between Macerich and American Express

Announced Tuesday, American Express will now be the gift card provider for Macerich, a leading owner, manager and developer of regional shopping centers. This five year agreement will have American Express providing open-loop gift cards. It will also give Macerich the chance for new marketing and promotional programs.

COO of Macerich, Tony Grossi, had this to say about the new partnership:

American Express brings us a level of quality and innovation that aligns with our own focus on delivering outstanding retail experiences for our consumers and our retail partners. American Express understands consumer shopping behavior and excels at marketing their products while Macerich properties offer American Express a great opportunity to reach high-quality consumers and affect their purchasing decisions. We think this is a great match.

(Source: Fox News)

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