Welt Online reports that EA Sports has partnered with Visa to launch their first-ever prepaid debit cards. According to the report, "Electronic Arts Inc. has made it easier for loyal gamers to buy their favorite EA SPORTS™ titles with the launch of the first-ever EA SPORTS branded prepaid debit card. The reloadable prepaid debit card enables users to receive a percent back from every purchase at thousands of brick-and-mortar and online retailers to redeem points that can be used to purchase select EA SPORTS game titles."
What do you think of the move by EA Sports? Will we see other game companies following suit?
EA SPORTS Launches First-Ever Prepaid Debit Card with Rewards for Loyal Customers
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2 comments:
Well, "first ever prepaid card with rewards for loyal customers" is plain inaccurate.
At least 2 prepaid cards aimed at the same demographic have a loyalty reward program:
the UPside Visa cards
and
Facecard
Thanks for your comment, Patrice. Please note that from our understanding this is the first Prepaid Debit card from EA Sports. This does not mean its the first prepaid debit card for this demographic.
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