Thursday, April 1, 2010

Starbucks Prepaid Cards go Mobile

According to Mashable, there are now 1,000 Starbucks stores across the nation located in Target that can sync up with the Starbucks Mobile Card App. The iPhone app can be used to both make purchases and add money to the card.

What does this mean for the prepaid industry? Do you see more companies coming out with apps that will allow one to manage prepaid cards on their SmartPhones? While it's only available at 1,000 Starbucks across the nation, I think many companies will take note and strive to make their prepaid cards available for use in more than one form.

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