Tuesday, April 13, 2010

Do you think gift cards will triple by '14?

Hollie Goldman, Conference producer for Prepaid Expo, recently highlighted some key findings from the Javelin report on our Prepaid Professionals LinkedIn group. Here it is below.

The Javelin report discusses key trends and users of prepaid cards and the market forces influencing change in the prepaid space. Javelin forecasts that prepaid usage will more than double by 2014, while gift cards will more than triple — with the latter expected to attain $6 billion five years into the future.

Do you think this will cause gift card usage to change dramatically over the course of the next 5 years?

The article can be found here: http://atmmarketplace.com/article.php?id=11841

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