Monday, July 19, 2010

Where is the Money Going in Prepaid

From a Bank Systems and Technology article entitled "Is An IPO in Prepaid Cards a Green Light for Growth?"

A wide range of interested parties are contemplating the growth prospects for future growth in the prepaid card market. The unusual Green Dot (GDOT) IPO that is currently going to market is providing some existing shareholders with the opportunity to monetize a portion of their holdings. Green Dot will not receive any proceeds from the estimated $130 million IPO. Its shares will be available for purchase by new investors and the remaining shareholders will have a market for selling shares in the future, including the prospect of a market priced sale of Green Dot. Some key questions are worth exploring. What is driving the “prepaid card” market? What is the upside? Are prepaid cards destined to become an “every day” high usage card for the mass market?

Aren't those the questions of the day! Pretty much every interview during our research for the 2011 Prepaid Expo program comes back down to those ponderings. Of course the other big ones are "How do I keep these customers I worked so hard to get?" and "What regulation is going to knock our socks off next?"

If you have ideas on who you'd like to hear answer such questions, give us a shout!

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