Wednesday, January 4, 2012

Breakthrough Category in Mobile in 2012? Mobile Payments

According to the 2012 Mobile Predictions Annual Survey results released this week from Chetan Sharma Consulting, which drew from the collective insight of "executives, developers, and insiders from leading mobile companies and startups from across the value chain and around the world," the panel voted "mobile payments and mobile commerce as the top two category that will find their voice" this year and "messaging and commerce as the top two categories for the developing world while consumers in the developed nations will likely gravitate towards commerce and location based services" in 2012.

Meanwhile, the mobile payments/commerce space will be defined by Visa, Operators and Google, who will continue to drive the payments/commerce space, according to the survey panelists.

So what's going to work in the mobile payments space? It looks like the focus will be on "consumer involvement in 2012 within proximity based solutions and commerce of physical goods."

Do you agree with these results? What are your predictions? Tell us your thoughts below.


Download: 2012 Mobile Predictions Annual Survey PDF here.

Valerie M. Russo is a Senior Social Media Strategist at IIR USA with a technology, anthropology, marketing and publishing business acumen.  She will be attending Prepaid Expo 2012 in Las Vegas, Nevada on March 12-14th, and covering the event live. She is a published poet and also maintains a literary blog. She may be reached at Follow her @Literanista.

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