Research was conducted to figure out
where exactly card-based e-commerce and alternative payments were going around
the world. Whether it was trying to figure out if (when?) alternative payments
will eclipse card-based e-commerce or whether new innovations would decrease or increase, the results of the study painted an interesting picture for
the future.
The research was conducted by Bain Capital and Advent projects that e-commerce transactions will grow at an annualized rate of14 percent from 2010 to 2015 rising from USD $942 billion. In addition to this,
there is something that is somewhat staggering: Alternative payments are
actually behind card based e-commerce. But not to worry about such numbers,
alternative payments are expected to pass card based e-commerce by 2015.
BERLIN, GERMANY - SEPTEMBER 05: A patient pays a quarterly consultion fee while handing over her Allgemeine Ortskrankenkasse (AOK) health insurance card on September 5, 2012 in Berlin, Germany. ( Getty Images) |
The US and UK have the highest
amount of e-commerce penetration rates at 77 and 60 percent respectively. In
Netherlands, e-commerce growth is underpinned by an electric payment called
iDEAL. iDEAL allows people to make bank transfers without entering their credit
or debit information online. WorldPay estimates that there are as many as 230
alternative payments providers.
Some believe that there can be an AP
provider which can challenge the established e-commerce players. They also
predict that there will be growth a 50 percent a year annually in China and
Poland. Among the developed nations, Japan is expected to have a growth of 20
percent. And with the growth of other nations, prepaid may take off in ways
that would turn society into more a plastic card carrying world than it ever
was before.
About the Author
Adam Wells studies English at Pace University.
About the Author
Adam Wells studies English at Pace University.
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