The Annual Paybefore Awards take time to recognize key players in the prepaid industry who have made significant strides in the space. This year there were many deserving candidates but the list below are the "Best-in-Category" winners. Congratulations to those who won an award. Paybefore Awards: Best in Category Winners Best Network Branded Gift Card Program - Western Union Gift and Greeting Card Most Effective Closed Loop Prepaid Card Program - Do It Yourself Home Improvement Gift Card Best GPR Card Program U.S. - PayPal Prepaid MasterCard Best GPR Card Program International - American Express Global Travel Card Best Third Party Payroll Program - ALINE Card by ADP Best Corporate Payroll Card - Walmart Money Network Payroll Distribution Service Best Prepaid Incentive Reward Rebate or Loyalty Card Program - Vitality Healthy Food Card/Walmart Best Benefits Distribution Card Program - Aetna Flu Care Card Best Business to Business Prepaid Card Program - TPC Payables Prepaid Visa Card Outstanding Mobile Wallet or Mobile App - Moneto Prepaid MasterCard and Mobile App Best Virtual or Digital Program - 10$ Starbucks eGift for 5$ LivingSocial Deal Most Effective Marketing Campaign - Visa National Consumer Campaign 2012 Best Retail Merchandising - Green Dot Retail Marketing Best Prepaid Card or Packaging Design - Simple Visa Best Consumer Value - BlackBoardPay Most Effective Solution - UEPS/EMV Debit SASSA MasterCard Best non-US Based Program - Power to Pay Most Innovative Program - MTA Reload Card Best Retail Based Prepaid Card Program - Walmart Expanding the Boundaries of Prepaid - Discover Outstanding newcomer - Kaiku Visa Prepaid Card Breakout Company of the Year - Rev Worldwide Industry Achievement - Brooks Smith: President and CEO of InComm & Roy Sosa co-founder and CEO Rev Worldwide
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