Monday, March 4, 2013

Prepaid Expo Day 1: Mid Day Recap

Sheryl Connelly, Global Consumer Trends and Futuring, Ford Motor Company kicked off the Prepaid Expo this afternoon with a Keynote address titled "Futurist: How to innovate for what you don't anticipate". Here are some highlights from the session: Wildcard Analysis: how do we predict the future? How can we deal with unplanned occurrences - Katrina, the recession, etc... Trends: a deep rooted long held value or behavior. How do we study these trends to plan for the future? Scenario Planning: a way to provoke new thinking, while entertaining every possibility. From a baby boom to an alien invasion, you need to think through every possible scenario as you look towards the future.

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