Thursday, April 11, 2013

Mobile Payment Adoption

Mobile payment adoption has become a pressing matter in the retail industry with everyone looking to successfully integrate new technology with the payment systems already in place. KFC is the latest retailer to make a splash with its AIRTAG partnership announcement to launch the chain’s first ever mobile and web app designed for ordering and paying, titled “KFC Fast Track”. This seamless ordering experience includes; geolocation, mobile and web ordering/payment capabilities, a mobile check in feature for in-store order recall. Plus, customer accounts so users can store details for one click payments.

IT Director of KFC UK & Ireland, Paul Borrett said, “Our customers lead increasingly busy lives and KFC Fast Track is focused on helping them order, pay for and collect their food faster than ever before.”

The same themes continue driving today’s innovation – accessibility and simplicity,  Many key players in the retail industry are testing products similar to KFC’s, such as Starbucks with their Square Wallet. As mobile payment solutions are becoming increasingly popular, who will win the race to mobile payment supremacy?

In just one week, hundreds of prepaid and payments leaders in Europe will converge to discuss the latest innovations that are posing the biggest opportunities for banks, merchants, mobile players and programme managers. If you want to capitalize on the evolving landscape, this is where you’ll find new partners, sharpen your strategy and dive into thought-provoking discussions on how the payments landscape continues to evolve across Europe.

To see the full agenda and register, click here.

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1 comment:

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