Tuesday, January 6, 2015

Bitcoin Poised to Go Mainstream?

Digital Currency Council Formed to Train and Certify Financial Professionals in Crypto Coinage
By Marc Dresner, Senior Editor, IIR

David Berger
Intense scrutiny from regulators and governments and Bitcoin’s precipitous plunge in value over the past year (approx. 55%) have prompted pundits to question the near-term viability of digital currencies, in general.

But according to David Berger, Founder and CEO of the Digital Currency Council (DCC), there’s nothing to be bearish about.

Berger notes ease of access and Bitcoin adoption rates continue to advance at a healthy clip, and he’s confident the currency is poised for mainstream uptake.

It's as easy getting an email account or hitting 'like' on Facebook...

Bitcoin has crossed the chasm from a little-known technology utilized by a small number of very smart people,” said Berger. “It’s now as simple to use as signing up for an email account or, in some instances, hitting a ‘like’ button on Facebook.”

More than 100,000 merchants accept Bitcoin and it's growing by about 1,000 every week!

“Over the past year alone the number of wallets holding Bitcoin has increased seven times. More than 100,000 merchants accept Bitcoin and that's increasing by almost a thousand each week,” he added.

Just about every established industry or profession has a trade association or advocacy group to represent its interests. I think it speaks volumes that professionals specializing in cryptocurrencies today have an organization of their own.

The DCClaunched this past Septembertrains and certifies professionals from traditional “terrestrial” disciplines—lawyers, accountants, financial pros—that are looking to expand their practices into digital currency.

That demand for certification in the advisory sphere exists should give even the most enthusiastic virtual tender detractors reason to rethink their position.

In this podcast for On Payments—the All Payments Expo (APEX) interview series—Berger discusses the DCC and explains why betting against Bitcoin may be a lemon strategy.

Editor’s note: David Berger will be a featured speaker at APEX 2015—The All Payments Expo—taking place February 23-25 in Las Vegas.

For more information or to register, please visit www.allpaymentsexpo.com.

Ps. SAVE $100 of registration with promo code: XU2848BLOG

Marc Dresner is IIR USA’s sr. editor and special communication project lead. He is the former executive editor of Research Business Report, a confidential newsletter for the market and consumer research industry. He may be reached at mdresner@iirusa.com. Follow him @mdrezz.

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