Latin Prepaid Cards: Silver Lining?

Anabel Pérez, CEO of NovoPayment, recently wrote an article on Latin Prepaid Cards in the Latin Business Chronicle. Here is an excerpt on her thoughts with regard to prepaid cards offering a silver lining for the global economy.

Prepaid card programs today use the existing payment infrastructure to extend basic – and in some cases, advanced – financial/transactional tools to the base of our population without requiring an underlying bank account. By 2015, the potential number of unbanked Latin Americans with the means and access to take advantage of prepaid general-purpose cards could surpass the 300-million mark, which would represent an estimated purchasing power of more than $200 billion per year. By providing unbanked consumers with new financial options through branded prepaid cards, these enormous sums of cash will be moved from under mattresses into banks’ coffers, reducing acquisition costs and bolstering critical sectors of the economy -- and filling key gaps in economic data.

Do you think that Latin prepaid cards will "fill in the gaps" needed to ignite the global economy? We'd like to here your thoughts.

Be sure to read Anabel Pérez's original article, Latin Prepaid Cards: Silver Lining?

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Identifying and Capitalizing on the Rise of Prepaid in Latin America

We’re dedicated to bringing you the latest insights in the prepaid card industry. Don’t miss your chance to view this free webinar being presented by Anabel Perez, President and CEO of NovoPayment Inc. ‘Identifying and Capitalizing on the Rise of Prepaid in Latin America’ will be presented on August 26^th in Spanish at 2:00 PM – 3:00 PM EDT and in English at 3:30 PM – 4:30 PM (mention priority code: (G1U2248W2BL) Here’s a brief description of the webinar:

The large potential market for prepaid products and services in Latin America is undeniable, with a population of 300 million underserved consumers with an aggregate annual spending power of $250 billion. In this webinar, you’ll learn about the market environment and demand for prepaid products and services across Latin America, understand which markets and applications are poised for rapid growth, and hear insight into the cultural differentiators that are paramount to consider when expanding into this diverse and expanding marketplace. Leading this webinar will be Anabel Perez, Founder, President and CEO of NovoPayment, Inc., a leading prepaid program manager and service provider that works with Latin America-based banks, mobile service providers, utilities, retailers and other non-financial institutions to enter the world of the prepaid cards, allowing them to find new revenue-generating businesses, as well as expanding their product lines to increase their market share.

Make sure to keep checking back for updates on future webinars since we will be posting them here. Register for the free webinar by clicking on the link below.

English: https://www1.gotomeeting.com/register/925277527
Spanish: https://www1.gotomeeting.com/register/675426055

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