Monday, October 6, 2008

ATM's Giving out Gift Cards

Better ATM Services, Automated Cash Management Systems, and APTUs Financial, have all reached an agreement to allow consumers to purchase Amazon Gift Cards at 'technology enabled ATM's' for this years holiday season. This is new to the Gift Card Industry, which represents the largest segment of Prepaid Cards. As reported here, around $80 billion was spent on gift cards in 2006, according to a report by The Tower Group. It will be interesting to see if this new venture will reverbrate around the retail industry and have an impact of increasing the number of Gift Cards bought this year for the Holidays.

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