Amazon.com Giftcards Go Social

Not only can you post generic "happy birthday" on your friends' facebook walls, but now Amazon.com allows consumers to post personalized gift cards on their friends and family members' walls. I know what you're thinking...will anyone be able to to use the gift cards since it's posted publicly on a wall for everyone to see? This post on internet retailer helps to clarify this question.

The answer is no. Even though anyone can see the gift card on the wall, only the recipient has acccess to the amount and claim code. What's interesting is that this is Amazon.com's 2nd move to link with facebook. Earlier this year amazon allowed it's users to sign in to it's website with their facebook profile in order to receive personazlied recommendations on books, movies, and accessories.

So what's next in social for the dynamic two?

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Which prepaid cards win with consumers?

In a recent article at The Storefront, they reveal the top 10 most frequently purchased prepaid cards by consumers. A survey conducted by Global Prepaid Exchanges shows that these are the most popular among consumers:

1. Bath & Body Works
2. Red Lobster
3. iTunes
4. Amazon
5. Nordstrom
6. T.G.I. Friday's
7. Lowe's
8. Walgreens
9. Olive Garden
10. Home Depot/Outback Steakhouse (a tie)

Read the full article here. Does the ranking surprise you? Are there any cards that were left off the list?

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ShopNPay enhances prepaid cards

ShopNPay announced that it's releasing five enhanced versions of their debit cards. Each card caters specifically to certain customers needs.

One of them is a general purpose reloadable card, the second is a loan card, the third a gift card and the fourth a remittance card geared at consumers interested in receiving money from abroad. The fifth new Sterling Bank card is a classic debit card which – like the four prepaid cards in the suite – can be used for purchases at over 70.000 Visa-accepting locations in the Philippines and over 29 million worldwide.

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Better ATM Services expands

Better ATM Services is looking to spread their current prepaid card business beyond prepaid cards for local business. They're going to start distributing Amazon.com prepaid cards through local ATMs, starting with 24 throughout the area. These 24 stations will also provide complementary Restaurant.com gift cards when purchased through ATMs.

"We bring the prepaid card world, which has been booming,and the ATM world, which is looking for new revenues and new services, together," said Todd Nuttall, who is ATM Services' chief executive. Read here for more information.

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ATM's Giving out Gift Cards

Better ATM Services, Automated Cash Management Systems, and APTUs Financial, have all reached an agreement to allow consumers to purchase Amazon Gift Cards at 'technology enabled ATM's' for this years holiday season. This is new to the Gift Card Industry, which represents the largest segment of Prepaid Cards. As reported here, around $80 billion was spent on gift cards in 2006, according to a report by The Tower Group. It will be interesting to see if this new venture will reverbrate around the retail industry and have an impact of increasing the number of Gift Cards bought this year for the Holidays.

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