Thursday, November 13, 2008

Holiday gift cards get an extra boost

With spending expected to be down this holiday season, some companies are trying to spin prepaid gift cards into a new tool they can sell. The Christian Science Monitor reports on two specific stores specializing their cards with add-ons to reach their target market. Best Buy has a new gift card, where starting at $50, it has speakers built in and can function as a mini boom box. Target also has a new gift card that comes as a digital camera, along with 40 free prints.

Have you considered something like this for your company? What do you think consumers reactions will be?

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