Friday, November 21, 2008

Networkworld: Starhome Launches Prepaid Mobile Service in Africa

Starhome, a mobile phone roaming services provider, has launched its Prepaid Anywhere service in Africa to take advantage of the continent's high rate of prepaid subscribers, which stands at 90 percent to 95 percent.
The number of roaming agreements in Africa is low because the agreements are expensive and complex to implement, noted Starhome marketing officer Amy Daniel.

The key challenge for African operators wishing to provide roaming solutions to prepaid customers is their dependence on CAMEL (Customized Applications for Mobile Enhanced Logic) technology. Operators must enter into bilateral agreements with one another in order to offer CAMEL-based solutions, and these agreements require customers to pay a deposit --US$500 in Kenya, for example -- for roaming service.

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