Tuesday, July 21, 2009

Accepting Submissions for Case Study Presentations for the 2010 Prepaid Expo USA

The 2010 Prepaid Expo USA agenda and program are now being developed, and I am accepting proposals for specific case studies highlighting successful prepaid programs. If you’d like to be considered, please send an email with the following information to kkirkpatrick@iirusa.com, by August 4, 2009 for consideration. Please note the following instructions:

I am looking for prepaid case studies from the following market segments:
· Retail and direct sellers (open & closed loop programs)
· Corporate-funded programs (loyalty, reward, rebate, incentive, promotion)
· Commercial applications (payroll, HR, administrative, sales & marketing support, etc.)
· Affinity programs (e.g. prepaid programs marketed toward affinity groups, inc. associations, colleges and universities, religious groups, etc.)
· Government programs (state and federal programs)
· Mobile payment applications (e.g. cell phone payments, airline tix, etc.)

For your proposal, please include the following information:

· Proposed description of your case study
· Your contact details
· Speakers full names, titles and companies (with full contact details; full address, phone, e-mail)
· Target audience for your session
· Specific details on the case study, including:

Ø Background on the customer challenge and needs
Ø Vendor selection process, including details on the criteria used to vet and choose vendors
Ø Details on the program design, including goals and go-to-market strategy
Ø Recap of program launch and operations to date
Ø Discussion on program metrics, including results (is it profitable, does it support other organizational goals?)
Ø Rough details on future direction of the program.

· Four-five benefits or takeaways the audience will leave with after attending the session indicating why attendees will be interested in the session
· Any other comments you’d like me to consider

Submission of an entry does not guarantee a spot on the agenda, nor does it mean the format you suggested will be used. Incomplete entries will not be considered. I will absolutely contact you if I am interested in learning more about your program.


Keith Kirkpatrick
Global Prepaid Event Director
+1 (646) 895-7348

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