Monday, July 27, 2009

Prepaid cards lead to better loyalty systems

The Intelligent Enterprise recently wrote an article taking a look at how prepaid cards have replaced loyalty programs and allowed them to become better at tracking their customers as well as better reward them by monitoring the purchasing habits of the card user. It also allows for companies to judge the shopping habits of regions, as they can compare the prepaid card habits of users at one store to others. Read the full article here.

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