According to this article in mad.co.uk the mobile retailer Phones4u will be launching two MasterCard prepaid cards to target ethnic minorities and lower socio-economic communities with the Escape Card, and 13-18 year old consumers with the Neon Card.
The prepaid cards are expected to be launched across its 450 stores in the UK and Phones4u is aiming to sell roughly 10,000-12,000 prepaid cards every month. The mobile retailer is offering an incentive for signing up. The loyalty rewards program features shopping rewards for iTunes, Next, Curry, Look and Lovefilm. The Neon Card will prevent young consumers from purchasing alcohol, gaming, and adult content while the Escape Card will be able to send friends and families money overseas without paying a transfer fee.
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