According to CreditCards.com, 53% more of rebates are being placed on prepaid cards than in 2008. Many customers are not satisfied with this new rebate distribution method, as it doesn't allow them to deposit it, they are encouraged to spend it. For the many reasons companies are turning to prepaid sales cards include increased sales in stores.
While there are many perks for using prepaid cards to distribute rebate money, have you found a backlash from your customers if you've switched the way you give rebates? While giving a prepaid card does encourage a recipient to spend the money, is the reaction the same when a rebate is worth $10 as opposed to $100? Share your reactions with us.
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