Tuesday, September 15, 2009

Prepaid Expo Europe 2010 - call for case studies

Accepting Submissions for Case Study Presentations for the 2010 Prepaid Expo Europe April 7-9 2010 in Brussels

The 2010 Prepaid Expo Europe agenda and program are now being developed, and I am accepting proposals for specific case studies highlighting successful prepaid programs. If you’d like to be considered, please send an email with the following information to Andrew Borowiec at aborowiec@iirusa.com , by October 6, 2009 for consideration. Please note the following instructions:

I am looking for prepaid case studies from the following market segments:
• Retail and direct sellers (open & closed loop programs)
• Corporate-funded programs (loyalty, reward, rebate, incentive, promotion)
• Commercial applications (payroll, HR, administrative, sales & marketing support, etc.)
• Affinity programs (e.g. prepaid programs marketed toward affinity groups, inc. associations, colleges and universities, religious groups, etc.)
• Government programs (state and federal programs)
• Mobile payment applications (e.g. cell phone payments, airline tix, etc.)

For your proposal, please include the following information:
• Proposed description of your case study
• Your contact details
• Speakers full names, titles and companies (with full contact details; full address, phone, e-mail)
• Target audience for your session
• Specific details on the case study, including:
Background on the customer challenge and needs
Vendor selection process, including details on the criteria used to vet and choose vendors
Details on the program design, including goals and go-to-market strategy
Recap of program launch and operations to date
Discussion on program metrics, including results (is it profitable, does it support other organizational goals?)
Rough details on future direction of the program.

• Four-five benefits or takeaways the audience will leave with after attending the session indicating why attendees will be interested in the session
• Any other comments you’d like me to consider

Submission of an entry does not guarantee a spot on the agenda, nor does it mean the format you suggested will be used. Incomplete entries will not be considered. I will absolutely contact you if I am interested in learning more about your program. Thank you.

Andrew Borowiec
Finance & Investments Division
Institute for International Research (IIR)
Direct Dial: +1 646 895 7468
Fax: +1 212 661 3708

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