Do you think gift cards will triple by '14?

Hollie Goldman, Conference producer for Prepaid Expo, recently highlighted some key findings from the Javelin report on our Prepaid Professionals LinkedIn group. Here it is below.

The Javelin report discusses key trends and users of prepaid cards and the market forces influencing change in the prepaid space. Javelin forecasts that prepaid usage will more than double by 2014, while gift cards will more than triple — with the latter expected to attain $6 billion five years into the future.

Do you think this will cause gift card usage to change dramatically over the course of the next 5 years?

The article can be found here: http://atmmarketplace.com/article.php?id=11841

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Atlantic Zeiser to Present Drop On Demand Printing Technology at Prepaid Expo 2010

We're pleased to announce that Atlantic Zeiser, a German payment card personalization provider, will present its new drop on demand printing technology at the PrePaid Expo in Las Vegas later this month.

Prepaid Expo Event
February 22-24, 2010
Las Vegas

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According to Atlantic Zeiser, its new two-sided drop on demand CARDLINE VERSA solution enables increased prepaid card volumes and lower card costs, eliminating the need for expensive and time consuming embossing or thermal applications.

Learn more: Atlantic Zeiser to present new card printing tech

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Good News for Prepaid Cards?

DigitalTransactions.net sees a "sunny" forecast for prepaid cards as we continue with the tough economic climate. Says the article, "...But prepaid cards remain the one bright spot, according to a new market analysis from Mercator Advisory Group Inc. Maynard, Mass.-based Mercator’s latest annual forecast, for 2009-12, predicts that combined load volume on closed-loop and general-purpose, or open-loop, prepaid cards will hit $525.8 billion in 2012, up 112% from $247.6 billion last year."

For a more in-depth analysis of this forecast, please visit the original article.

The Latest Forecast Is Especially Sunny for Prepaid Cards

Do you think that Prepaid cards are set to flourish? What other factors may be contributing to the success of prepaid cards?

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Good News for the Prepaid Industry

Fair Investment Company announced today that growth is expected for the Prepaid Industry. As reported in this article, their estimate is that the number of consumers in this industry will increase from 2.3 million to 7 million in the next two years. This amounts to approximately a tripling in the number of users. Fair Investment Company believes that the reason for the boom is the fear that individuals have in the current economy. Since there is no way to incur debt with a prepaid card, many feel safer using them instead of credit cards. Another notable point made by Phil Alcock, credit card expert for the firm, is that

"Parents looking for a way to educate their children to be responsible with their money find that prepaid cards provide an excellent teaching method because they give the child the chance to be independent and even purchase goods online, but there is a strict budget in place."

Whatever the reasons may be, the prepaid industry will not be experiencing the same recession that other industries may be facing.

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