Monday, November 15, 2010 Giftcards Go Social

Not only can you post generic "happy birthday" on your friends' facebook walls, but now allows consumers to post personalized gift cards on their friends and family members' walls. I know what you're thinking...will anyone be able to to use the gift cards since it's posted publicly on a wall for everyone to see? This post on internet retailer helps to clarify this question.

The answer is no. Even though anyone can see the gift card on the wall, only the recipient has acccess to the amount and claim code. What's interesting is that this is's 2nd move to link with facebook. Earlier this year amazon allowed it's users to sign in to it's website with their facebook profile in order to receive personazlied recommendations on books, movies, and accessories.

So what's next in social for the dynamic two?

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