Amazon.com Giftcards Go Social

Not only can you post generic "happy birthday" on your friends' facebook walls, but now Amazon.com allows consumers to post personalized gift cards on their friends and family members' walls. I know what you're thinking...will anyone be able to to use the gift cards since it's posted publicly on a wall for everyone to see? This post on internet retailer helps to clarify this question.

The answer is no. Even though anyone can see the gift card on the wall, only the recipient has acccess to the amount and claim code. What's interesting is that this is Amazon.com's 2nd move to link with facebook. Earlier this year amazon allowed it's users to sign in to it's website with their facebook profile in order to receive personazlied recommendations on books, movies, and accessories.

So what's next in social for the dynamic two?

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Social Networking and Gift Cards

According to this latest article on Nashville Business Journal, Ed Braswell, President of edo Interactive is incorporating social networking and texting in the launch of Facecard, a new prepaid gift card brand.

Just like the popular social networking site Myspace, users will be able to create online profiles where friends and relatives can also sign in and add money to their cards on birthdays and other special occasions. Retailers will also be able to send targeted text messages to this young niche market offering to add money to their cards if they redeem certain rewards in a specified time frame.

Gift card purchases amongst young adults are expected to grow drastically over the next couple of years.

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