Wednesday, August 22, 2012

Finance, Payments & Prepaid on Pinterest: What I found

I've become a fan of Pinterest, the latest social network phenomenon, after writing about its corporate innovation potential here. One of the trends that I am always exploring is how social media can be harnessed by the finance industry, both externally for marketing and consumer education/awareness and externally to learn how consumers feel, think or use products and gather insights.

Why Pinterest Makes Cents Sense

As an avid user (and also a analyst/marketer) one of my favorite finds on Pinterest are infographics - lot of data condensed into an aesthetically pleasing one-pager - and Pinterest has them aplenty. Originally, this post was going to be about Pinners Prepaid Should Follow on Pinterest but after a deep dive, I think it might be best to show you the goodies I found on Pinterest and then explain why they matter:


1. Intuit's The Marketplace in Your Hands Infographic: Mobile Payments

2. The Mobile Payment Landscape in 60 Seconds Infographic

3. Pinned Articles: How Digital Money Spurs Digital Innovation

4. The Payment Revolution is Coming MindMap

5. The Value of Stored Value Cards Infographic

6. NCR Mobile Milestones Infographic

Follow These Pinners/Pinboards:

1. Mobile Experiences Board:

2. Payments Board #1:

3. Payments Boards #2:

5. Credit Card Statistics Board:

Use Pinterest as a Search Engine

1. Search Terms: "Mobile Commerce"

Last One

What Your Wallet Says About You - Now & Tomorrow Infographic

Evolving Technology and Disruptive Innovation 

Adapt or Die. Whenever I talk to clients about social media, I often refer to this principle but it has implications beyond marketing. The pace of technology innovations today is happening at unparalleled speed and affecting every single sector and will transform it. This is our new market reality. The marketplace is changing, and so are the needs of the Prepaid consumer.

Pinterest along with other popular social networks are often underrated by the finance industry or seen as the play things of the idle with little ROI. I see a lot of potential uses for them as tools for which to analyze and research trends, consumer data and the shifting landscape, its players, and filter news. I hope you try it out and enjoy it as much as I do.

The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” 
― Marcel Proust

About the Author

Valerie M. Russo is a Senior Social Media Strategist at IIR USA and Managing Editor of the Prepaid Expo Blog. She has worked in media positions at Hachette Book Group, Aol, and Thomson Reuters and has an anthropology and brand-building background. She is also published poet and maintains a literary blog. She will be live blogging during Prepaid Expo 2013, taking place March 4-6, 2013, in Orlando, Florida and hopes to meet you there. She may be reached at Follow her @Literanista.

Share this article with your social network, just click below to share now!

No comments: