I've become a fan of Pinterest, the latest social network phenomenon, after writing about its corporate innovation potential here. One of the trends that I am always exploring is how social media can be harnessed by the finance industry, both externally for marketing and consumer education/awareness and externally to learn how consumers feel, think or use products and gather insights.
Why Pinterest Makes
As an avid user (and also a analyst/marketer) one of my favorite finds on Pinterest are infographics - lot of data condensed into an aesthetically pleasing one-pager - and Pinterest has them aplenty. Originally, this post was going to be about Pinners Prepaid Should Follow on Pinterest but after a deep dive, I think it might be best to show you the goodies I found on Pinterest and then explain why they matter:
1. Intuit's The Marketplace in Your Hands Infographic: Mobile Payments
6. NCR Mobile Milestones Infographic
Follow These Pinners/Pinboards:
1. Mobile Experiences Board:
2. Payments Board #1:
3. Payments Boards #2:
5. Credit Card Statistics Board:
Use Pinterest as a Search Engine
1. Search Terms: "Mobile Commerce"
What Your Wallet Says About You - Now & Tomorrow Infographic
Evolving Technology and Disruptive Innovation
Adapt or Die. Whenever I talk to clients about social media, I often refer to this principle but it has implications beyond marketing. The pace of technology innovations today is happening at unparalleled speed and affecting every single sector and will transform it. This is our new market reality. The marketplace is changing, and so are the needs of the Prepaid consumer.
Pinterest along with other popular social networks are often underrated by the finance industry or seen as the play things of the idle with little ROI. I see a lot of potential uses for them as tools for which to analyze and research trends, consumer data and the shifting landscape, its players, and filter news. I hope you try it out and enjoy it as much as I do.
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