Kara Deniz of eCommerce Journal reports that, Western Union on Thursday revealed its intention to strengthen its global consumer loyalty program, The Western Union® Gold Card, with the convenience of a reloadable Visa® prepaid card. The new service is to be offered from July and targeted 8 million Western Union Gold Card loyalty members in the USA. The Western Union Gold Card Visa® Prepaid Card benefits are Prepaid Benefits and Gold Card Benefits.
Deniz also reports that according to a recent Western Union research, around 25% of American consumers responded they are using cash more often than they have in the past; 88% said an important reason they use cash is to avoid high interest rates and fees charged by credit card companies; and 91% say it is important for them to use cash more often as it help them to avoid building credit card debt.
Will Western Union see a surge in customers with their partnership with Visa?
Western Union provides cardholders with Visa Gold Card feature
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