Paybefore Recognizes Market-Leading Programs in London

Last week at Prepaid Expo Europe, Paybefore announced the Paybefore Awards Europe 2013 Best-in-Category winners. Paybefore Awards Europe was created to recognize excellence and innovation in the European prepaid and emerging payments market.

“Prepaid is a global phenomenon,” said Marilyn Bochicchio, Paybefore CEO. “Nearly all of the companies we’re honoring here tonight are supporting innovative and effective programs in Europe, and are operating in or planning to expand into new geographic markets.”

2013 Paybefore Awards Europe Best-in-Category Winners are:

Best Gift Card or Voucher Programme
£5 for a £10 Starbucks Card eGift, LivingSocial Deal
Starbucks, LivingSocial and CashStar

Best Prepaid Incentive, Reward, Rebate or Loyalty Card Programme
Western Union MyWU Prepaid Card
Western Union

Top Prepaid Retailer
Asda
Supported by InComm Europe

Best Consumer Value
paysafecard
paysafecard group

Best Corporate- or Government-Funded Programme
Simple Payment
Citi Prepaid Services and Department of Work and Pensions

Most Innovative Programme
Bratislava City Card
First Data

Outstanding Mobile Wallet or Application
O2 Wallet
O2 Money Telefónica UK

Breakout Company of the Year
Wave Crest Group Limited

For a complete list of winners, click here. 

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Prepaid Expo Day 3: Morning Recap

In the morning session of the 3rd and final day of the Prepaid Expo, a panel made up of industry executives discussed global markets, in a session titled, "Identifying Key Global Markets". In case you missed the session here is the list of the members of the panel: - Mike Hafer, SVP, Global Prepaid, Western Union - Brian Dunne, Managing Director, Incentive Marketing Association - Lee Manfred, Partner, First Annapolis Consulting - John Yeomans, General Manager, EMEA, FIS For those of you unable to attend the session, here is a quick recap: - Identify what segments you want to play in and what the needs of those segments are. - It has to be intuitive: make it as simple as possible. - The importance of local and cultural knowledge is critical. When you work with a local team, you have to relay on those people to be the experts. You have to listen. - You have to develop around the consumer - don't skip the customer research - Tip: There is quite a difference between wisdom and knowledge. Knowledge is knowing that a tomato is a fruit. Wisdom is knowing not to put it in a fruit salad. Look at the BIGGER picture.

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Western Union Introduces Holiday prepaid cards

Western Union is introducing a new prepaid card just in time for the holidays. The gift card includes a greeting card that can be used anytime throught the year. Customers can purchase this gift card by visiting wugift.com. Find out more about the Western Union gift card here.

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Western Union Offers New Reloadable Prepaid Visa Cards

This post on Mobile-Financial.com highlights that Western Union now offers two fee-friendly reloadable Visa prepaid cards called the Western Union MoneyWise(TM) and Gold Card Visa prepaid cards. These cards do not carry monthly maintenance fees, purchase transaction fees, or customer service fees.

Tim Sloane, vice president client services and director Prepaid Advisory Service for Mercator Advisory Group mentioned:

"When you take into account activation, maintenance and transaction fees - among other costly additions - the typical reloadable prepaid card user can be charged upwards of $200 in fees over the course of a year. Western Union's new reloadable prepaid programs finally deliver the value proposition consumers have been long waiting for in this market."

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Western Union introduces prepaid cards

According to The Banking Business Review, Western Union has introduced a new line of prepaid cards that have lower fees for its users. The card can be used anywhere, reloaded at any Western Union store and no monthly maintenance fees, purchase transaction fees or customer service fees. Read more here.

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Western Union provides cardholders with Visa Gold Card feature

Kara Deniz of eCommerce Journal reports that, Western Union on Thursday revealed its intention to strengthen its global consumer loyalty program, The Western Union® Gold Card, with the convenience of a reloadable Visa® prepaid card. The new service is to be offered from July and targeted 8 million Western Union Gold Card loyalty members in the USA. The Western Union Gold Card Visa® Prepaid Card benefits are Prepaid Benefits and Gold Card Benefits.

Deniz also reports that according to a recent Western Union research, around 25% of American consumers responded they are using cash more often than they have in the past; 88% said an important reason they use cash is to avoid high interest rates and fees charged by credit card companies; and 91% say it is important for them to use cash more often as it help them to avoid building credit card debt.

Will Western Union see a surge in customers with their partnership with Visa?



Western Union provides cardholders with Visa Gold Card feature

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Western Union provides prepaid cards overnight

Western Union is offering a new service to customers that offers home delivery to its customers via the MoneyWise Visa Prepaid Card. The loaded cards are delivered to their users to their home or business over night via FedEx. Find out more here.

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