Wednesday, February 25, 2015

Live at APEX | Digitizing of Money Movement, Remittance, & P2P



 Live at Apex: The Digitization of Money Movement, Remittance, and P2P



 Welcome back to the official All Payments Expo Blog. We recently concluded the “Disruptive Technology Forum: Digitizing of Money Movement, Remittance, & P2P.” The forum centered on the many changes that are occurring in the movement of money, from new rules and regulations to an influx of non-traditional, online players. I would like to thank our panel, Tammi Shapiro (Fiserv), Ajay Hans (Mobetize, Corp.), and Peter Kelly (ABRA), and our moderator, Robert Courtneidge (Locke Lord) for joining us today. Their insight and expertise greatly simplified a very complicated and rapidly changing ecosystem.

In an APEX podcast, Rik Willard (MintCombine) suggests that Bitcoin and other alternative financial services are potential category killers in remittances. He gives the example of Mpesa, a service that allows people to transfer money throughout Kenya almost instantaneously and inexpensively. For example, there is a 12% transaction fee to transfer money from the U.K. to Kenya with conventional remittance companies, whereas there is only a 3% fee with Mpesa. Seeing as 90% of Kenyans are unbanked, but 80% of Kenyans have mobile phones, Mpesa and other similar financial services are radically changing the remittance industry.

Still, services such as Mpesa charge a 3% fee and Bitcoin, as well as other alternative financial services offer means to transfer value at a near-zero cost. One such service is Venmo, which allows two individuals to send money to one another, called person-to-person (“P2P”) payments. There is no fee if the money originates from the user’s bank account or debit card, but there is still a 3% fee for using a credit card. Meanwhile, companies such as Circle Financial and Ripple Labs are attempting to change this by developing platforms based on the Bitcoin system that enable the transfer of money anywhere in the world for pennies, if not for free. This is in contrast to Venmo, which is currently limited to people residing in the U.S.

Seeing as Bitcoin and other alternative financial services improve upon a number of deficiencies in how we currently move money, it is not surprising that banks are studying Bitcoin intensively. In fact, Bank of America, JPMorgan Chase, Citigroup, Goldman Sachs and Wells Fargo have all published reports on Bitcoin for their customers. Bank of America reported that Bitcoin may emerge as a serious competitor to traditional money-transfer providers. Still, Bitcoin cannot be massively adopted until there is further regulatory clarification. Barry Silbert (SecondMarket) explains that “banks are waiting for clearer guidance at the federal level on how businesses are having interactions with bitcoin,” in addition to other state regulatory concerns.

DISCLOSURE: What follows is a summary of important legal and regulatory issues, but it does not cover every legal or regulatory issue. You should always consult counsel. If you would like to find a certified digital currency attorney, you can check the member directory at the Digital Currency Council.

At the federal level, the Financial Crimes Enforcement Network (“FinCEN”) imposes certain requirements on money service businesses (“MSB”). A business may be considered a MSB if it offers any of the following products and services: money orders, traveler’s checks, money transmission, check cashing, currency exchange, currency dealing, and prepaid access. The regulations require MSBs to ensure that their services are not being used for nefarious activities and requires that these companies: file Suspicious Activities Reports, implement an anti-money laundering (“AML”) program, and check customers against OFAC’s Specially Designated Nationals List, in addition to a number of other requirements.

Because Bitcoin is pseudo-anonymous, it is not known who the real-identities of the parties to the transaction are, only their Bitcoin addresses. This is a major reason why banks were initially hesitant to engage with Bitcoin: they are worried that they will be punished for not getting sufficient information about their customers. Bitcoin companies are beginning to find ways to obtain this information from customers, which has led to banks beginning to partner with Bitcoin companies. There is still a long way to go. For example, because of U.S. regulations, Bitcoin wallet, Xapo, is unable to offer its debit card product in the U.S. until it can find a banking partner.

This lack of clarity also exists at the state level. Whereas states such as North Carolina and Texas regulate Bitcoin Companies within their existing money transmitter laws, states such as New York are attempting to create an entirely new type of license, coined the “BitLicense.” The BitLicense is highly controversial as some welcome clarity while others point out that Bitcoin is a technology and not something that should be regulated. The proposed BitLicense is currently undergoing its second iteration, with New York welcoming comments on the proposal until March 6, 2015. You can read the most recent proposed regulations here.


Matt Gertler is the Head of Strategy at the Digital Currency Council (“DCC”) and is pursuing his JD/MBA at USC. He is experienced in FinTech, having worked for Venmo, Braintree Payment Solutions, and Earnest before joining the DCC. If you have any questions, please tweet @magertler using, #APEXLV15, and they may be included in a future post.




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Tuesday, February 24, 2015

Live at APEX | Knowing the Unknowable: Payment Predictions


Live at Apex: Knowing the Unknowable



Welcome to the official All Payments Expo Blog. The purpose of the “Live at APEX” series is to highlight the key takeaways from this year’s panels in a manner that is both informative and enjoyable, even if you were unable to attend this year. If you have any questions that you would like answered in a future post, tweet me @magertler using, #APEXLV15.

We just wrapped up the “Knowing the Unknowable: Payment Predictions” panel. While it is impossible to know the future, our panel of payments experts, Stefan Happ (American Express), Jack Stephenson (First Data), and Amir Wain (i2c) did an awesome job explaining what they think the payments ecosystem is going to look like in the not-to-distant future. I would like to thank them and our moderator, Matt Harris (Bain Capital Ventures) for joining us today.

What impact does Bitcoin have on the existing payments infrastructure?

Bitcoin is a technological innovation that will radically change the existing payments infrastructure. Bitcoin solved the Byzantine Generals’ Problem, which is a computer science problem that asks how trust can be established between two unrelated parties over an unsecured network, such as the Internet. Bitcoin offers the first practical solution to this problem in that it  allows for the safe, secure, and permanent transfer of ownership in digital property at a near-zero cost. Accordingly, Bitcoin offers a potential alternative to conventional payment processers that charge merchants 2-3% in fees.

Fraud is the biggest reason that payment processors charge these fees. During an earlier APEX workshop, Rich Stuppy (Kount) reported that there were more than 1500 data breaches in 2014 and 76 percent of them occurred in the United States. This “perfect storm of fraud” is increasing as mobile payments become more ubiquitous. M-commerce makes up a disproportionate share of credit fraud relative to its share of transactions. In fact, a Jan. 25, 2015 survey by LexisNexis Risk Solutions found that “mobile payments account for 14 percent of transactions among merchants who accept them, [but] make up 21 percent of fraud cases.”

Bitcoin can prevent fraud.  In his, “Why Bitcoin Matters” article, Marc Andreessen (Andreessen Horowitz) offers an example of how Bitcoin could have made the “Target hack” impossible. He writes:

“You fill your cart and go to the checkout station like you do now. But instead of handing over your credit card to pay, you pull out your smartphone and take a snapshot of a QR code displayed on the cash register. The QR code contains all the information required for you to send Bitcoin to Target, including the amount. You click “Confirm” on your phone and the transaction is done (including converting dollars from your account into Bitcoin, even if you did not own any Bitcoin).”

A third impact that Bitcoin will have on payments is that “micropayments” will offer new monetization options for companies. Micropayments are transactions that involve payments between about 75 cents and a fraction of a penny. They have never before been practical because conventional payment system fees are too expensive for such small amounts. Since Bitcoin is divisible to the eighth decimal point, it provides a practical way to transfer values as small as fractions of pennies. For example, this offers content producers a new way to monetize their content, rather than having to rely on traditional subscription and advertising methods.

What current crazes will be irrelevant in 5 years?

There is a current craze of characterizing payments based on the device being used to conduct the transaction. We use terms such as point-of-sale (“POS”), e-commerce, and m-commerce; but, this is going to change. The lines between POS and mobile are being blurred, and they will continue to blur further. For example, eating at a restaurant has traditionally been considered POS, but OpenTable allows people to not only make reservations, but also pay for the meal via the app. Other companies, such as Lyft, Starbucks, and Subway are all changing the purchase experience.

The likely trajectory of this is that all types of payments will be streamlined. It is not hard to picture a future where you can go to a market, fill up your cart, type a few buttons on your phone, and leave (or maybe you will not even need to take out your phone). Monday’s keynote speaker, Jim McKelvey (Square) suggested that “Indoor Location Services” will allow for the streamline of payments in retail establishments and the technology is only a year or two away from becoming “good enough” to be mass adopted. He suggests that many retailers are not adopting now, thinking they have time to do it later. The risk of this is that a market-leading retailer (e.g. Barnes and Noble, Blockbuster) may wake up and realize that all of their customers switched to a competitor offering a better service (e.g. Amazon, Netflix).

What will the mobile operating systems (Apple, Android) bring to the table?

Mobile operating systems are going to radically change POS transactions. Both Apple Pay and Google Wallet work at retail establishments that have NFC-enabled POS systems. This is a total of only 220,000 merchants, or less than 3% of the market. The number of merchants is expected to significantly increase this year with the upcoming October 2015 deadline requiring merchants to convert from magnetic-stripe payment cards to the Europay-MasterCard-Visa (EMV) chip card standard. A merchant that cannot accept NFC payments after this date will be liable for any resulting credit fraud.

Another potential product from Google is a POS system named “Plaso,” which is currently being tested by Google employees. It leverages the Android platform to notify retailers when a Plaso-enabled device enters an establishment. Customers pay for goods and services at checkout by giving their initials to the checkout clerk. While there is no guarantee that Plaso will ever be released to the public, it is clear that mobile is changing how we pay for goods and services.

Mobile operating systems allow us to interact with our environment. While today this is somewhat limited to smartphones, in the coming years, “mobile” will include wearables. Samsung is already in the market and has its own operating system, “Tizen.” As wearables take new forms and are adopted, it is likely that new mobile operating systems will emerge that enable these devices to perform previously impossible things.




Matt Gertler is the Head of Strategy at the Digital Currency Council (“DCC”) and is pursuing his JD/MBA at USC. He is experienced in FinTech, having worked for Venmo, Braintree Payment Solutions, and Earnest before joining the DCC. If you have any questions, please tweet @magertler using, #APEXLV15, and they may be included in a future post.



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Live at APEX | Building New Markets, New Business and New Marketing Power in the Prepaid World

Building New Markets, New Business and New Marketing Power in the Prepaid World

Cathy Corby Iannuzzelli, Corby & Company, Inc.
Patrice Peyret, Banking Up
Jack Pyros, Momentum Groups
Andrew Siden, NexisCard/Prepaid Ventures, LTD.
Moderator: Omri Dahan, Marqeta

Prepaid Adoption: 
49% of Americans do not want a credit card
79% of millennials use prepaid

The lifecycle of innovative prepaid programs:
Program design
Selecting the right partners 
Program build
Going to market
Getting to scale

Pulse of the Session: Insights from the panel of experts
- One card to manage all aspects of a card program is a very exciting trend in prepaid.
- There has been a recent explosion of new uses for prepaid to move money in a more intelligent way.
- Prepaid becoming a part of the lexicon of how money gets moved.
- What is the future of banking? More integrated financial services. And the compartmentalization of prepaid is going to power that.
- Prepaid could be the precursor to credit. 
- The industry is in the beginning steps of exploiting data analytics to better serve the consumers needs.
- The market is moving so fast that you may be left behind before you can actually get to market. Finding the right partners is a key way to avoid this, it is the single most import aspect.
- Prepaid is an access device - ApplePay is a new way to access these funds - slicker, faster, more convenient - and there will be others to come. 
- Leveraging what apple is doing today is critical.
- ApplePay is non-threating for the people in this room.
- Until all ATMs allow you to take cash out from your phone, plastic will still be here.
- Major regulatory concern for prepaid - Data breaks. A lot of the information that is getting out from these breaches is the very information that you use to validate the identity of a customer. 



























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