In a recent article at AllPayNews, they shed light on the overwhelming success Bank Freedom saw with their launch of the Bank Freedom MasterCard. Expecting to deliver 10,000 to 20,000 in the card’s April release, they actually shipped 44,000 cards. The company has extensive knowledge in direct marketing, and used this to promote the card through radio, print, and internet marketing campaigns. It paid off.
The Vice President of Customer Service, Ryan Guenthart, had this to say about the card:
“Customers have told us they are switching to Bank Freedom for a variety of reasons. However, the majority of them are stating that our fee structure saves them money. Bank Freedom customers are American consumers who are in need of a low-cost alternative to check cashing centers, money orders and paying with cash, so every penny counts to them.”
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