Tuesday, June 3, 2008

Gift Cards becoming preferred Gifts

An article at Manage Smarter has shed new light on the new view of gift cards as presents rather than a replacement for a gift. In the survey, 8,000 people stated they preferred branded gift cards from family and friends as presents. Cards displaying American Express, Discover, MasterCard or Visa logos brought high levels of emotional value to the receivers. Conclusions of this study show that now, gift cards are no longer seen as a utility gift.

Also according to the study:

-- 90% of the participants liked the ability to choose their perfect gift when receiving a gift card

-- 50% of participants preferred to receive gift cards over cash

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