Tuesday, August 26, 2008

5th Annual Network Branded Prepaid Market Assessment

Keith KirkPatrick, the executive director for the 2009 Prepaid Card Expo, recently forwarded to me the first of Mercator Advisory Group’s annual series of three reports that will provide analysis of the prepaid industry. The report will include a review of the dollars loaded in network branded prepaid products in 22 different market segments.

Here are a couple of highlights that stood out:

  • There was a total load of $38.66 Billion in 2007 on all Network Branded prepaid solutions. This is an increase of 44.5% from 2006. The total load for all 33 Prepaid Segments in 2007 (Open & Closed) was $218.3 Billion, which is $20.4 Billion more than in 2006, an increase of 10.3%
  • Network Branded Gift Cards grew by 70%, becoming a $5.03 Billion market at the conclusion of 2007.

Members of the Mercator Advisory Group have full access to the report which contains 30 pages and 13 exhibits. Make sure to visit the site and become members in order to stay up to date with the latest prepaid trends.

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