Wednesday, February 4, 2009

iTunes Gift Cards Stand Out

This recent post on highlights that gift cards were number one on consumers’ wish lists during the 2008 holiday season according to the National Retail Federation. The most sought out gift card this year, which comes as no surprise, is the iTunes gift card. Many believe that gift cards are not personal enough, but consumers seem to disagree. It is estimated that 36 percent of all iTunes purchases come from gift cards, and that number climbs to 61 percent for teen consumers.

It will be interesting to see if other companies can create a similar demand for their prepaid cards as Apple has done with the iTunes gift cards.

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