Which prepaid cards win with consumers?

In a recent article at The Storefront, they reveal the top 10 most frequently purchased prepaid cards by consumers. A survey conducted by Global Prepaid Exchanges shows that these are the most popular among consumers:

1. Bath & Body Works
2. Red Lobster
3. iTunes
4. Amazon
5. Nordstrom
6. T.G.I. Friday's
7. Lowe's
8. Walgreens
9. Olive Garden
10. Home Depot/Outback Steakhouse (a tie)

Read the full article here. Does the ranking surprise you? Are there any cards that were left off the list?

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iTunes Giftcards stand apart in prepaid world

Philly.com recently took a look at how consumers view iTunes prepaid cards differently from others. They were number 1 on wish lists this past holiday season, and stand out in customers minds. Since the time Apple began the iTunes store in 2003, the gift cards have accounted for at least 36% of all iTunes purchases. This unique card allows for personalization for receivers of all ages, making it transcend many of the other available gift cards on the market. For more, read the article.

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iTunes Gift Cards Stand Out

This recent post on Philly.com highlights that gift cards were number one on consumers’ wish lists during the 2008 holiday season according to the National Retail Federation. The most sought out gift card this year, which comes as no surprise, is the iTunes gift card. Many believe that gift cards are not personal enough, but consumers seem to disagree. It is estimated that 36 percent of all iTunes purchases come from gift cards, and that number climbs to 61 percent for teen consumers.

It will be interesting to see if other companies can create a similar demand for their prepaid cards as Apple has done with the iTunes gift cards.

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