The PayPers reports that SmartCard Marketing Systems is to market the prepaid gift cards via its Velocitymoney.com website. As a result of the deal, online customers can activate, load and select shipping options on the cards on their website. SmartCard Marketing Systems markets MasterCard and Visa-branded prepaid cards, as well as prepaid wireless and long-distance cards and payment processing services.
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St. Kitts-Nevis-Anguilla National Bank of Australia has a new prepaid MasterCard that it'll be giving away to clients for the Christmas season.
Marketing Officer Sheridan Hendrickson had this to say about the new prepaid card promotion
“We have a suite of card services available but this gift card is yet another option for everyone to enjoy banking at National. It is very ideal for the Christmas Season and may be used by persons who may not be able to hold a card under different circumstances. It is nothing like what has been given before; it is more flexible and can be used anywhere."
Read more here.
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Last week, Chase announced the results of a survey that included 850 American adults, and it revealed that gift cards continue to stay popular. Nine out of the ten respondents had either bough tor received a gift card within the past 12 months.
Other interesting findings included:
- Typically, consumers spent more than the amount of the gift card when they are redeemed, with 85 percent adding an average of $17.70 out of their own wallets.
- Gift card buyers who purchased a gift card within the past 12 months bought 4.7 cards for others, in addition to two cards for themselves.
- 82 percent of users said that a discount for the purchaser's use when buying the gift card would make them somewhat or much more likely to purchase gift cards.
- Free specialized gift packaging for cards is a strong purchase motivator as well (61 percent)
Read more here.
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This post on the ePaymentsnews Network mentions that because of the current economic situation across the US, consumers will spend less money (about USD 25 billion) on gift cards.
Instead, consumers will spend money on necessities such as gas, dining, and groceries. Restaurants and fast food chains are expected to sell the most gift cards this holiday season. Teenagers and post-college consumers are expected to give gift card purchases a boost since many gift card retailers offer coupons and discounts for the purchaser.
The study information is provided Archstone Consulting.
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In a recent article at Manage Smarter, they look at how companies are using gift cards for expressing employee recognition, give them rewards or for company bonding programs. Instead of giving gift cards to employees to spend at home, increasingly employees are hiring personal shoppers and taking to the mall with their employees to bond and build relationships.
Creative Business Resources in Phoenix, Arizona took their employees to the mall and gave them $150 to spend in 90 minutes. After they returned, they shared what they bought, and the most creative purchases resulted in the winning more gift cards. We've reported recently on SpringBok Services offer new gift card options to employees with pre-determined spending spots and Omni being able to fully customize gift cards.
What do you think is the next big place companies will go with their prepaid gift cards?
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