Wednesday, September 24, 2008

Companies using gift cards to recognize employees

In a recent article at Manage Smarter, they look at how companies are using gift cards for expressing employee recognition, give them rewards or for company bonding programs. Instead of giving gift cards to employees to spend at home, increasingly employees are hiring personal shoppers and taking to the mall with their employees to bond and build relationships.

Creative Business Resources in Phoenix, Arizona took their employees to the mall and gave them $150 to spend in 90 minutes. After they returned, they shared what they bought, and the most creative purchases resulted in the winning more gift cards. We've reported recently on SpringBok Services offer new gift card options to employees with pre-determined spending spots and Omni being able to fully customize gift cards.

What do you think is the next big place companies will go with their prepaid gift cards?

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