According to the 2007 US Gift Card Consumer Insights Survey conducted by First Data. mentioned in this article on ePaymentsnews Network, gift cards have become increasingly popular. In 2007, a total of 90 percent of American adults either purchased or received gift cards, and 60 percent actually did both.
The two most popular occasions where people purchased or received gift cards were for birthdays or Christmas. Other occasions included, mother’s day, father’s day, graduations, and thank you gifts.
Most gift cards purchased could only be used at one retailer, rather than multiple retailers.
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