Monday, May 19, 2008

MasterCard for Mothers

In a recent article at All Pay News, they shed light on the first MasterCard pay as you go card available in the UK. Altair Financial Services International Plc (Altair) and Blueberry Card Services Ltd came together to launch this card to help new mothers manage their finances as well as save money on day to day expenditures that have to with children called the BeBee Card

With the cost of £14.95 a year, these mothers will have access to hundreds of discounts on items that are made for new babies, as well as discounts at grocery stores. Also following suit is the balance information that can be obtained by sending a text. This is an incredible example of companies finding the right target market, and using incentives that appeal especially to them.

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