According to this latest article on Nashville Business Journal, Ed Braswell, President of edo Interactive is incorporating social networking and texting in the launch of Facecard, a new prepaid gift card brand.
Just like the popular social networking site Myspace, users will be able to create online profiles where friends and relatives can also sign in and add money to their cards on birthdays and other special occasions. Retailers will also be able to send targeted text messages to this young niche market offering to add money to their cards if they redeem certain rewards in a specified time frame.
Gift card purchases amongst young adults are expected to grow drastically over the next couple of years.
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