Thursday, May 22, 2008

Hawke Awards Recognize Best Prepaid Cards

According to this article at BusinessWire, Blackhawk Network released their awards for best prepaid cards over the last year. As a leader in card based financial solutions, Blackhawk Network also distributes third party prepaid gift cards.

The Best Card Design award went to ITunes. The ability to capture the brand of the company and bring in the elements of the advertising campaign was outstanding.

The Most Innovative Product award went to Target. They had shown the most ability to change to the new use of gift cards from their traditional purpose.

And finally the Industry Pioneer Award went to Nordstrom gift cards. This is due to the fact that they were one of the first major retailers to adapt third party gift cards into their business plan.

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