The
iPhone may not be NFC-enabled, but some payment players are trying to change
that. U.S. Bancorp has been testing a touch-to-pay technology for iPhone users.
The NFC-enabling technology is built into the smartphone case. This is big news
for iPhone users, especially as the iPhone has not yet been equipped with NFC
technology.
For
iPhone customers, this opens up a new form of tap-and-go payment. Niti
Badarinath, U.S. Bank's digital strategy and mobile banking head, said in an
interview last year that he views mobile payments as "the next
frontier."
NFC has
been under fire from several players in the payments ecosystem, includingPayPal. But this latest move shows that there are many industry players who
believe in NFC. With the market share for iPhones in the U.S. at 32%, will this
NFC-equipped case change the game for NFC proponents?
Join us
at the Prepaid Expo in March where
industry experts from Giftango, Visa, Blackhawk, Oberthur Technologies and many
others will be discussing the future of NFC, mobile wallets and other emerging
technologies.
ABOUT THE AUTHOR
Ryan Geswell is a New Media Analyst in the Finance Division at IIR USA with a background in Marketing and Media. He can be reached at rgeswell@iirusa.com.
ABOUT THE AUTHOR
Ryan Geswell is a New Media Analyst in the Finance Division at IIR USA with a background in Marketing and Media. He can be reached at rgeswell@iirusa.com.
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