Wednesday, January 30, 2013

The NFC Solution for the iPhone

The iPhone may not be NFC-enabled, but some payment players are trying to change that. U.S. Bancorp has been testing a touch-to-pay technology for iPhone users. The NFC-enabling technology is built into the smartphone case. This is big news for iPhone users, especially as the iPhone has not yet been equipped with NFC technology.
For iPhone customers, this opens up a new form of tap-and-go payment. Niti Badarinath, U.S. Bank's digital strategy and mobile banking head, said in an interview last year that he views mobile payments as "the next frontier."
NFC has been under fire from several players in the payments ecosystem, includingPayPal. But this latest move shows that there are many industry players who believe in NFC. With the market share for iPhones in the U.S. at 32%, will this NFC-equipped case change the game for NFC proponents?
Join us at the Prepaid Expo in March where industry experts from Giftango, Visa, Blackhawk, Oberthur Technologies and many others will be discussing the future of NFC, mobile wallets and other emerging technologies.


Ryan Geswell is a New Media Analyst in the Finance Division at IIR USA with a background in Marketing and Media. He can be reached at

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