Monday, January 14, 2013

Predictions on Apple as the Wallet War Continues to Pick up Steam

Industry insiders scrutinize Apple’s every movement: Most recently up for debate was Apple’s wallet debut with Passbook, as well as the revelation that the iPhone 5 would not support NFC.

Apple plays its cards pretty close to the chest, but one industry analyst predicts that the company is revving up for the mobile payments race in a big, big way.

According to, Dan Perlin, a RBC Capital analyst, predicts that Apple is likely to launch a closed-loop loyalty program dubbed iPoints. Perlin thinks Apple will be able to leverage the 400 million card accounts already on file with iTunes to build a payments and loyalty program.

NFC (Photo  nicolasnova)
 “This could give Apple an edge over other emerging mobile payment systems such as Google, Square, and eBay’s PayPal unit,” Perlin told

Apple’s acquisition of AuthenTec in April 2012 suggests that the next generation iPhone, the 5S (set to be released in June) will be equipped with NFC – only adding to the buzz. For more on this story and full article from click here

Do you think Apple is planning a major entry into the payments space this year? Is this Apple’s attempt to try the same closed-loop, loyalty-based system Starbucks has created? 

At Prepaid Expo this March, there will be plenty of time to debate these new movements in the mobile payments war, including insights from Patrick Gauthier, Head of Product Strategy & Business Operations, Retail Services at PayPal and an on-stage debate on the future of the payments ecosystem with American Express, Green Dot, MasterCard and InComm.


Ryan Geswell is a New Media Analyst in the Finance Division at IIR USA with a background in Marketing and Media. He can be reached at
Enhanced by Zemanta

Share this article with your social network, just click below to share now!

No comments: